INNOVATIVE CLIENT CASE STUDIES.

Read more about our work and how we’ve implemented successful strategies for brands in and outside of golf. Could yours be next?

HUMANA

We devised a sports marketing solution to help Humana shift its brand positioning in the healthcare space. By reworking their professional golf assets, we created a transformation from a standard health insurance provider to a customer-centric health and wellness company. Read more about the rebrand below.

THE POWER OF POSITIONING

FLAT CAT™ PUTTER GRIP

Winston Products came to us seeking help to launch a revolutionary putter grip, FLAT CAT™. Our digital-first strategy tackled the following challenges head-on:

Limited knowledge of the golf market and how best to position their new golf product in a competitive category dominated by an industry leader with a significant market share
Conflicting expectations of the role social media (e.g., X) can play in the "crawl" stage of a new product launch
Selecting the best Ambassador(s) to differentiate their product and expand the FLAT CAT™ digital campaign

Click the link below to see the results.

PUTTING OUR EXPERTISE TO WORK

PROFESSIONAL GOLF SPONSORSHIPS

CSN works with many of the biggest names in golf across the PGA TOUR, LPGA Tour, Korn Ferry Tour, PGA TOUR Champions and more. When you choose us to elevate your brand, we’ll focus on finding the right player.

Curious about a ballpark figure? The document below gives an example of professional golfer sponsorship pricing. These are for guidance only - actual costs will depend on several factors.

Aligning with your goals, values and vision
Leveraging an athlete’s likability and reputation to build trust
Looking at market fit and brand positioning

Our expertise in this area has already established long-standing and mutually beneficial relationships.

VIEW SPONSORSHIP PRICING

"THE CUSTOMER EXPERIENCES THAT COLVIN SPORTS NETWORK HELPED US CREATE ACROSS THE COUNTRY WERE VERY EFFECTIVE IN ESTABLISHING DEEPER CUSTOMER RELATIONSHIPS."

William Tait | Humana Corporate Vice President
"THE AMBASSADOR PROGRAM IS AN EXCELLENT INITIATIVE TO HIGHLIGHT THE UNQUENESS EACH PLAYER BRINGS TO GOLF. WE ARE PROUD TO BE A PART OF THAT."

Maria Fassi’s Team | LPGA Tour Player
"I'VE HAD THE PLEASURE OF WORKING WITH CSN FOR MANY YEARS. I'VE ALWAYS FOUND THE TEAM TO BE STRATEGIC IN THEIR APPROACH."

Jeff Chilcoat | President Sterling Sports Management